Current:Home > InvestUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Pinnacle Profit Strategies
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-19 11:18:57
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (45962)
Related
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Mitt Romney’s Senate exit may create a vacuum of vocal, conservative Trump critics
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- What is Sora? Account creation paused after high demand of AI video generator
- Atmospheric river and potential bomb cyclone bring chaotic winter weather to East Coast
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Where will Elmo go? HBO moves away from 'Sesame Street'
- Mitt Romney’s Senate exit may create a vacuum of vocal, conservative Trump critics
Ranking
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Donald Trump is returning to the world stage. So is his trolling
- Wisconsin kayaker who faked his death and fled to Eastern Europe is in custody, online records show
- Biden says he was ‘stupid’ not to put his name on pandemic relief checks like Trump did
- Intel's stock did something it hasn't done since 2022
- Hougang murder: Victim was mum of 3, moved to Singapore to provide for family
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- A Malibu wildfire prompts evacuation orders and warnings for 20,000, including Dick Van Dyke, Cher
Recommendation
Retirement planning: 3 crucial moves everyone should make before 2025
When fire threatened a California university, the school says it knew what to do
What is Sora? Account creation paused after high demand of AI video generator
'Wicked' sing
Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
US inflation likely edged up last month, though not enough to deter another Fed rate cut
Hougang murder: Victim was mum of 3, moved to Singapore to provide for family
US inflation likely edged up last month, though not enough to deter another Fed rate cut